essay plan

 Media Ecology Essay Plan

"The relationship between media and audience is changing rapidly" discuss

Agree

Diverse media environments shape today's society and our everyday lives.

McLuhan was the first to suggest that the focus of media ecology was the media and not so much the message it relays.

The introduction of web 2.0 allows feedback and interaction in a way that wasn't possible now word of mouth was the only way to find out if a movie was worth their time but now you can search up reviews to decide if the movie is worth it

With the technology, we have today consumers have become producers of media mixed in with the web 2.0 are apps such as YouTube and TikTok were people who were never able to make media are able to do it with everyday items such as their phone

The popularity of cinemas is going down as the increase in SVOD (Streaming Video on Demand) is becoming more and more popular, blockbuster isn't only being released in the cinemas and is being released on these SVOD services for example Disney+, Black Widow Scarlett Johanneson suing Disney.

Piracy is more prevalent than ever with hundreds of websites and ways to stream media live without having to pay this messes with the traditional way of viewing media and even takes away from the viewership of SVOD as well.

Story of Mandalorian deepfake YouTuber recreated Luke Skywalker. Disney offered him a job, thing like this was never possible before web 2.0 as you would have to go through the system to get to the top

Fragmentation:

- The nuclear family isn't as common these days everyone has a device to watch what they want on people don't usually sit down as a family and watch the same thing as each other. This divides the number of people watching tv shows, effected linear TV as it isn't the only place to watch tv shows and movies and streaming platforms allow you to pick what you want to watch rather than having to wait for your show to come on with a whole bunch of ads in between

- The range of media is so diverse that although Disney is still the largest movie maker and producer there are many other tv shows and movies that make it big time.

ARTICLE ON BBC 

- New can shape us in many ways it can sneak into our subconscious without us realizing and impact us in ways we didn't know we could feel

- We instinctively pay attention to the worst things that happen around us

- Example of how news of  COVID-19 spreads around

ARKANSAS STATE STUDY:

- Linear TV News used to be the main place where people got their news from however nowadays the main source of news is social media itself the apps the USA relies on the most are Facebook (40%) YouTube (21%) Twitter (12%)

- There could be fake news but what's popular is what's shown.

FORBES ARTICLE:

50% of internet users said they get their latest news from social media

Fandom Theory:

-Fans enjoy media so much that they make groups and communities this has been made easier with the introduction of the internet

-Jenkins

-Prosumer, consumer, and producer of content

- They create online communities and produce new creative forms

- Stranger things fandom example

- Mandalorian fandom example

Clay ShirkyAudience Theory:

- There is no longer a passive audience, everyone is an active audience

- Interaction is expected by the audience

- Audiences like to speak back

- Power in the media