Genre Research

Music Video by Levi Wijohn

PART B

Records Labels:

Animation 

Universal records - Birds by Imagine Dragons

RCA Records - Feels like Summer by Childish Gambino

Target Audience :

Birds by Imagine Dragons is targeting certain people who have lost someone or something important to their life. The song explains the loss of a loved one with the animations relating perfectly to the song which creates such a relatable experience for anyone who has experienced a significant loss.

Feels Like Summer by Childish Gambino is targeting people interested in the environment and climate change etc. without making the whole song about it he is basically saying it feels like summer meaning the world is warming up and how the world is changing so much.

Story

Astralwerks - Happier by Marshmello X Bastille

Virgin Records - La La La by Naughty Boy

Target Audience:

Happier - Is targeting people who are holding onto something in life that they don't want to let go of but they know that if they do they may finally be happier in life.

La La La - The target audience for this song is not specified but it follows a kid who is deaf and he leaves home from abuse this can reflect a longing to leave behind what isn't benefitting you in any way.

Dance

Def Jam - Sorry by Justin Bieber 

Inertia Monkey Puzzle RCA - Chandelier by Sia

Target Audience:

Sorry: Sorry was Justin Bieber's way of addressing his fans and owning up to his mistakes throughout his teenage years. 

Chandelier: Chandelier is targeting people who are currently suffering from depression and lets them know that they arent alone even though they may feel it, it also encourages them not to go through it alone and seek help through healthy sources not things like alcohol and drugs.