Demi Lovato
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Social Media |
DigiPack |
Music Video |
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Where on this media form can you find a link/video promoting the other
media forms? |
On her
Instagram and Facebook she references the music video and shows snippets of
it to encourage you to watch the full thing |
The
digipack directly doesn’t link or promote any other media forms except for
the obvious which is the music video |
She links
her Facebook, Instagram and Merch shop in the description of her Music Video
on YouTube |
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Are the links interactive in any way? (Do they have a QR code? Are
they linked to music apps?) |
She has a
link tree in her bio that links to all her other social medias as well as her
Spotify and apple music and her merch shop |
No there are
to interactive links within the digipack only a common hashtag which is
#DWTDTAOSO |
Yes the
music video on YouTube has links that lead to the same places as the Social
Media link tree |
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What evidence is there of branding across all three products? If yes, in what ways? (details) |
All the
photos showing off the song have a common image of her with an effect on her
face which makes it like distorted and she is always in an old fashioned
looking dress this is made to show the psychedelic effect that happens when
you take drugs this is what the song is talking about |
The digipack
is a collage of relatively the same photos but with different colours and
photos but the core colours are orange purple and blue and the font stays the
same |
The music
video visuals are quite different from the digipack look mainly because it is
a story instead of some photos |
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How is each media form effective in promoting the other products
beyond containing a link to them? Interviews? Teasers? Competitions to win
one of them? |
She
had an interview with Jimmy Fallon which she promoted on her Instagram to
help promote the song which received 1.2 million views on YouTube and she
also sang the song live |
Her digipack
didn’t promote anything except for the song |
No |
Billie Eilish – Your Power
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Social Media |
DigiPack |
Music Video |
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Where on this media form can you find a link/video promoting the other
media forms? |
She has
advertised it on her Facebook but not her Instagram she also provides a link
to the music video |
The
single doesn’t have its own digipack as it is made as advertisement to the
album that she is going to release |
She has
linked in her description her shop, music and social media |
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Are the links interactive in any way? (Do they have a QR code? Are
they linked to music apps?) |
Her
links in her social media lead to music and and other social media |
There
are no links on the digipack as it is advertisement itself |
Yes as
explained above |
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What evidence is there of branding across all three products? If yes, in what ways? (details) |
She
has about 10 or more photos of her in a totally different style than people
are used to seeing her in almost a magazine cover style this is all linked to
her album which the song is in. The colours on the back of the album are the
same as the colours of the dresses she wears |
The
digipack aswell carries on this different style that she has taken on for the
album |
She has kept the same beige tones and clothing in her music
video and she has dyed her hair to blonde which is possibly to support her
look |
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How is each media form effective in promoting the other products
beyond containing a link to them? Interviews? Teasers? Competitions to win
one of them? |
She
has given her first taste of the album through this song so there haven’t been
any interviews yet on this song they will most likely happen when she has
released the full album although she did have one interview about her up and
coming album |
No |
No |
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Taylor Swift - Reputation |
Social Media |
DigiPack |
Music Video |
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Where on this media form can you find a link/video promoting the other
media forms? |
She released this album back in 2017 so if you go back on her Instagram
you can see her posts leading up to the release of the album, When it
released she had videos telling people to go and watch it as well as links to
the Music Video on Facebook |
Her digipack was on her Instagram and they all had this bad girl look
which promoted the album as the title was “Reputation” |
She has links leading to things such as
her store and apple music/Spotify as well as her social media |
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Are the links interactive in any way? (Do they have a QR code? Are
they linked to music apps?) |
Yes her FaceBook links take you to the music video and her music
streaming services |
No |
Yes as mentioned above |
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What evidence is there of branding across all three products? If yes, in what ways? (details) |
Her look for the whole album was reflecting the name of the
album which was reputation so she has this bad girl look coming through the
whole thing |
(See left) |
Some of her music videos carry on this look however she is made
to look more classy and rich instead of the bad girl vibe |
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How is each media form effective in promoting the other products
beyond containing a link to them? Interviews? Teasers? Competitions to win
one of them? |
Her social media platforms were a good way of letting people
know she was releasing an album. There are multiple articles about her and
the meanings behind some of the songs |
The digipack did a good job of getting the look of the album
across |
There isn’t many things available to show that the music video
had much of an effect on the promotion and there are very little interview on
the album |
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Where on this media form can you find a link/video promoting the other
media forms? |
On
his Instagram there are a lot of photos showing off the album that this song
is in as well as photos of him on the set of the music video |
There
was no digipack for this individual song but there was one for the album that
this song was in |
There
are links to the album and his shop as well as his socials in the description
of the music video |
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Are the links interactive in any way? (Do they have a QR code? Are
they linked to music apps?) |
Yes
the album links lead to spotify and apple music and there is a link to a
queue of all the music videos on YouTube |
No |
As
explained above |
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What evidence is there of branding across all three products? If yes, in what ways? (details) |
He
has a wild teenage life look on his photos and videos on Social Media this is
the look he shows in everything even the music videos |
The
digipack keeps this green and blue colour throughout and he is always wearing
black clothes sometimes leather jackets etc. |
His
music videos are different but keep the same kind of look |
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How is each media form effective in promoting the other products
beyond containing a link to them? Interviews? Teasers? Competitions to win
one of them? |
He
doesn’t have any interviews of this song by itself but he does have
interviews of him talking about his album |
No |
No |
